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P&G Vitamins JV Inks Deal with Swisse Wellness

PGT Healthcare to expand Aussie firm's reach.

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By: TOM BRANNA

Editor

PGT Healthcare LLP—a joint venture between Procter & Gamble and Teva Pharmaceutical Industries Ltd.—will partner with Australia’s Swisse Wellness to begin expanding its range of more than 100 vitamins, minerals and supplements (VMS) globally over the next few years. Swisse Wellness is the fastest growing OTC (over-the-counter) company in the world in the last five years and has led the VMS market in Australia to such an extent that the country is now the best performing in the VMS category...

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